Interwiev of Vitaliy Ivakhov, a "100% Interior" proprietor
17 years of my life were given to make our Company become the best assistant for those who designs their interiors.
But I can’t say that, when beginning our activity 17 years ago, I put exactly this meaning in it. In reality, everything began quite simple: we were suppliers of sanitary ware; furniture for bathrooms; then laminated floorings from Spain. The Company was called “Spanish House”. Our way was long: we used to be a huge Company, then we shared business with my partners, then we divided, but saving good relationships and everyone began to manage his own part of business. As things go, I manage the part which concerns creating of interiors.
Today we are called not “Spanish House” but “100% Interior”; the process of business activity re-thinking began more than 10 years ago. Our starting position was low but very ambitious. You know, when we shaped the Company’s way and set ourselves a task for the first time, it was difficult even to believe in it. Although, personally for me, there’re no doubts that we’ll win this competition. There are two senses in business: the first one is playing (game) that means to win; the second one is to be important, valuable and useful for someone. I tried to do my best to set the high value of both senses. And today I can say that our Company is passing through the most adult and confident step in its life, when we don’t have to change either our priorities or aims, or our values for the last five years, just increasing our market power. As Collins said, turning fly-wheel will give us the opportunity to call ourselves as the best Company in the market. And it doesn’t mean that someday some tabloids will announce us as the best one. We’ll hear about it. This fact is becoming obvious. Was it important for Steve Jobs to be announced as the best one? He just knew about it from the beginning and later he told about it to the world. Our situation looks like the same. I’m absolutely sure that we’re the best and we’re going to tell about it to the world step by step. Don’t laugh at us; just try our service and, maybe, you’ll change your opinion about us.