A company cannot exist on any long-term horizon if it does not bring some value to the society or a community, either local or global. There is no point in leading a company, working for it, if it is not needed to the society for some purpose. Long since it is already defined and realized by those who trying to follow deeply processes occurring in business. A company exists not for bringing money to its owner. A company exists for being useful to people, and people will pay for this value and in such way will contribute to the company existence. If a company delivers petroleum, ii receives payments daily; if a company produces bread and flour products, it also gets payments every day. If a company helps in creating the interiors, as we do, purchases are made less frequently, but recommendations are made more often. All the same, every day we render assistance to someone, honestly and conscientiously, for which people pay us a fair reward. Sociality of the company means maintaining of the relations with a community. And the community itself is formed on the basis of shared values. It’s impossible to be friends with a person, no matter that you like him a lot, if you do not share the common values. If there is a contradiction in values, i.e. belief, than close friendship won’t be.
We do many helpful things. We achieved a lot; we know and can do a lot, and we need to share it. In fact, when you share such energy as knowledge and information, it doesn’t mean that you’ll have less information than earlier. If I give 100euro to someone, I won’t have anymore 100euro, another person will have it. But if I share my knowledge with someone, than another person will have them and I still have them too. Sometimes, my knowledge can become more deep, more mature, more packed. We like to share, we like to be useful; owing to this we build our mutual relations with a community which pays for our work and gives us more new orders. If this is a social responsibility, then we like it.